Brand Strategy / Brand Segments

Due to our four product lines Physioderm^®, Greven^®, Lordin^® and Myxal^®, we are able to meet the different requirements of various consumers for products which are supposed to keep the skin healthy.

Physioderm^®

Individual Skin Care Program

comprehensive program for all requirements of occupational skin protection
optimizes with regard to dermatological compatibility and effectiveness
also suitable for occupational groups with higher dermatological requirements or for persons with sensitive skin
includes special products for sensitive or extremely stressed skin

Greven^®

Professional Skin Care Program

comprehensive program for all requirements of occupational skin care
excellent cost effectiveness
very good consumer acceptance
many products are also available in bigger trading units (>10 l)

Lordin^®

Basic Skin Care Program

simple system
highly effective products
changeable dispensing systems
especially suitable for workshops and craftsmen

Myxal^®

Disinfection Program

clear program for disinfection and hygiene at work
offers solutions for hand and surface disinfection as well as for the prevention of Athlete’s Foot
optimizes with regard to skin compatibility and respective effectiveness
the products are exclusively fragrance-free; therefore, they are especially suitable for persons with sensitive skin and for food-processing companies