Brand Strategy / Brand Segments
Due to our four product lines Physioderm®, Greven®, Lordin® and Myxal®, we are able to meet the different requirements of various consumers for products which are supposed to keep the skin healthy.
Physioderm®
Individual Skin Care Program
- comprehensive program for all requirements of occupational skin protection
- optimizes with regard to dermatological compatibility and effectiveness
- also suitable for occupational groups with higher dermatological requirements or for persons with sensitive skin
- includes special products for sensitive or extremely stressed skin
Greven®
Professional Skin Care Program
- comprehensive program for all requirements of occupational skin care
- excellent cost effectiveness
- very good consumer acceptance
- many products are also available in bigger trading units (>10 l)
Lordin®
Basic Skin Care Program
- simple system
- highly effective products
- changeable dispensing systems
- especially suitable for workshops and craftsmen
Myxal®
Disinfection Program
- clear program for disinfection and hygiene at work
- offers solutions for hand and surface disinfection as well as for the prevention of Athlete’s Foot
- optimizes with regard to skin compatibility and respective effectiveness
- the products are exclusively fragrance-free; therefore, they are especially suitable for persons with sensitive skin and for food-processing companies