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Fax: +49 (2251) 77 617-44


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Brand Strategy / Brand Segments

Due to our four product lines Physioderm®, Greven, Lordin® and Myxal®, we are able to meet the different requirements of various consumers for products which are supposed to keep the skin healthy.


Physioderm

Physioderm® –

Individual Skin Protection Program

  • comprehensive program for all requirements of occupational skin protection
  • optimizes with regard to dermatological compatibility and effectiveness
  • also suitable for occupational groups with higher dermatological requirements or for persons with sensitive skin
  • includes special products for sensitive or extremely stressed skin

Peter Greven

GREVEN –

Professional Skin Protection Program

  • comprehensive program for all requirements of occupational skin protection
  • excellent cost effectiveness
  • very good consumer acceptance
  • many products are also available in bigger trading units (>10 l)

LORDIN®

LORDIN® –

Basic Skin Protection Program

  • simple system
  • highly effective products
  • changeable dispensing systems
  • especially suitable for workshops and craftsmen

Myxal®

MYXAL® –

Disinfection Program

  • clear program for disinfection and hygiene at work
  • offers solutions for hand and surface disinfection as well as for the prevention of Athlete’s Foot
  • optimizes with regard to skin compatibility and respective effectiveness
  • the products are exclusively fragrance-free; therefore, they are especially suitable for persons with sensitive skin and for food-processing companies